Ultimately, the Duty of Care Agreement revolves around four main pillars. According to the Association, while a majority of those customers enjoy the activity responsibly, there are cases of excessive gambling and gambling harm. The announcement comes at a time when BAGO identified that approximately 70% of the gamblers in Belgium engage in online gambling activities. The members joined forces to develop effective fact-based policies and collaborate with the government in Belgium. The new Duty of Care Agreement was signed by all six BAGO members including Kindred, Napoleon, Ardent Group, Golden Palace, BetFirst, as well as Star Casino. Primarily, the new agreement seeks to prevent problem gambling and identify risky behavior quickly. This issue was addressed by all gambling operators members of the Belgian Association of Gaming Operators (BAGO), who signed a new Duty of Care Agreement earlier this week.
The easy access to gambling activities online continues to raise concerns about excessive gambling and gambling harm.